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Nov 25, 2019

In a world where marketing is all about push push push, what really should be happening is transparency, honesty and generosity. Tell the story of your brand in a unique way and you'll bring people along for the journey. 

Nov 11, 2019

Everything we make is for someone and not for others. And no matter who we are, we have the option to change that audience if we so desire. But when we do, we need to be aware of the implications of what that actually means. 

Nov 5, 2019

Today I answer 3 great questions from local business owners that will hopefully help you in some way. They are:

1. What routine marketing should any business be doing on a daily basis?

2. How does one  entice consumers to move out of their comfort zone? 

3. What % of revenue should be allocated for my...

Oct 28, 2019

Laying the groundwork for your business is incredibly important. And that means everything from the business structure to the marketing. 

Today I'm giving you my 6 steps to how I've build Cultivate into the brand it is today and exactly what I work with my clients on consistently. 

I hope these 6 steps help you build...

Oct 21, 2019


In 1918, a popular children’s clothing magazine noted that pink was a more suitable color for boys and blue, because it is more dainty, is better for girls.

So why do we have such strong feelings toward the complete opposite today? Is it because we innately feel and attraction to those colors as boys or girls?...